Let us now consider three popular content theories of motivation: Maslow’s need hierarchy theory, Alderfer’s ERG theory, and McClelland’s need theory. Alderfer's ERG (existence, relatedness and growth) theory is built on Maslow’s theory. Physical needs include the need for air, water, food, and rest. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. Physiological- Food, Water, shelter 2.Safety or Security- protection against threat and deprivation. This theory says that an individual can satisfy any of the three needs first. This article will help you to make comparison between Maslow’s and ERG theory of motivation of employees. Following are the dissimilarities; Maslow’s main contention is hierarchy of needs, whereas Alderfer focused more on a continuum of needs than their hierarchical levels. The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. However, there are some key differences between the two versions. Before uploading and sharing your knowledge on this site, please read the following pages: 1. Alderfer argues that the need hierarchy operates in reverse. In fact, in the ERG theory, existence equates to Maslow’s first two levels of physical and security needs, relatedness equates to Maslow’s next two levels of social needs and ego needs, and growth equates to Maslow’s final level of self-actualization. Both theories share some similarities, but there are also some important differences. This theory is a new concept as compared to the Maslow’s theory. This theory was established in order to better serve employees of different organizations. Difference between Maslow Need Hierarchy Theory and Alderfer’s ERG Theory ERG Theory states that at a given point of time, more than one need may be operational. ERG Theory. Difference between Maslow and Herzberg theory of motivation is that, Maslow’s theory is concerned about different levels of needs which affect the motivation levels of the employees; Herzberg’s two factor theory is concerned about the relationship between the … The letters ERG stand for three levels of needs: Existence, Relatedness, and Growth. . Moreover, propositions 3 and 6 listed above suggest that Alderfer’s need categories have an upward orientation, but “that do not require lower level gratification as an additional condition as Maslow’s theory does”. As Griffin has put it: “Perhaps the key insights to be gleaved from the need hierarchy view are that some needs may be more important than others and that people may charge their behaviour after any particular set of needs has been satisfied”. Griffin has pointed out that ERG theory has a frustration-regression element that is missing from Maslow’s need hierarchy. theory is relatively new compared with Maslow’s need hierarchy. ERG Theory has been depicted in Figure 2 below: 3. They were E – Existence, R- Relatedness and G for growth needs. On the other hand, the Herzberg’s theory relies on reward and recognition. In Maslow’s theory needs must be satisfied in sequence from the bottom to the top of the pyramid, one at a time. Employee motivation is one of the key aspects of a successful business. Some studies have found that David McClelland’s acquired needs theory can predict success in management. The three levels of needs are: Existence Needs – This group of needs is concerned with providing the basic requirements for material existence, such as physiological and safety needs. Social needs include the need for love, belonging, and inclusion. According to Maslow, we all have five levels of need. 2. However, it groups an individual’s needs into three: existence, relatedness and growth needs. Another similarity is that both theories have a hierarchical framework, with primitive needs at the bottom, and more refined needs at the top. Relatedness refers to the need to form social interactions with other people, including work peers and supervisors. And our main prediction here is that managers should not rely too heavily on any one particular perspective to guide their thinking about employee motivation. Touching onto Alderfer’s ERG theory he argues that Maslow’s theory is not flexible and as a result of this people may become frustrated as they are not able to move to the next stage. Image Guidelines 4. In ERG Theory, if a higher-level need isn’t satisfied then the person may regress to seeking to satisfy lower-level needs (Frustration-Regression principle). In several aspects while Alderfer’s theory is similar to the one given by Maslow; it redefines Maslow’s theory to simplify it. Management, Function, Motivation, Theories, Comparison, Maslow's and ERG Theory. Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. Thirdly, Maslow argues that needs tend to cease motivating people as soon as they are satisfied. ERG theory of motivation differs from Maslow’s theory of motivation hierarchy in the following ways : The lower need does not need to be satisfied that means if person satisfies needs at hand, does not take into consideration the satisfaction of previous need. Firstly, the two theories give differing interpretation of similar need categories. Maslow’s five-level pyramid of motivation includes these categories: physical, security, social, ego, and self-actualization, each in ascending order. Maslow's need heirarchy What are some similarities or differences between Maslow & Alderfer? According to Alderfer human needs can be grouped into three groups called existence, relatedness and growth needs. Plagiarism Prevention 5. The ERG Theory talks about three levels of needs and is based on Maslow’s Needs hierarchy which proposes 5 levels of needs. Clayton Alderfer reformulated Maslow’s need hierarchy theory. A close examination of Herzberg’s model indicates that for those employees who have achieved a level of social and economic progress in the society, higher-level needs of Maslow’s model (esteem and self-actualization) are the primary motivators. Dissimilarities between Maslows Hierarchy of Needs and ERG Theory. © 2019 www.azcentral.com. Terms of Service 7. Harmonizing to Alderfer human demands can be grouped into three groups called being, relatedness and growing demands.